Name: Roy Imeson
Role: Founder, Outdoor Leader, Life Coach.
Qualifications: Lowland Leader, Mountian First Aider, NLP Practitioner, Business Growth Specialist.
Five Defining Words that describe me:
Inclusive where I can, I champion accessibility, equity, and belonging — not just in theory, but in action.
Strategic I build with intention: benchmarking, protecting assets, and designing pathways that last.
Empowering My passion for coaching, storytelling, and advocacy uplift others, especially those often overlooked.
Authentic I set out to lead with lived experience, wit, and warmth — never hiding behind jargon or pretense.
Visionary When I am not just building projects — you’re shaping movements that challenge the status quo.
These words show my commitment to inclusion. They highlight some of my creative and legal savvy. They emphasize the drive to make outdoor leadership is simple accessible for all.
Name: Helen
Role: Hill and Moorland Leader, Camp Skills Cooking Instructor, Safeguarding Lead.
Qualifications: Hill and Moorland Leader, Mountain First Aid, Safeguarding level 3
Five words that describe me:
Name: Justin Hooper
Role: Outdoor Leader, First Aid,
Qualifications: Mountain Leader, Mountain First Aider, National Navigation Award Scheme (NNAS) Trained
Introduction
Justin is a patient driving instructor. He brings calm, confidence-building coaching from the car to the moor. His Drive Safe vision emphasizes relaxed, student-centered lessons and safe driving for life.
Five Defining Words that describe me:
Steady
• Explanation: Steady captures Justin’s calm, patient coaching style that makes learners feel safe and supported.
• Inclusive value: Reassures people of different abilities that pace and learning style will be respected.
• Humour touch: Like a good stabiliser on a windy ridge — reassuring, not bossy.
“”Compassable”
• Explanation: A playful new adjective celebrating Justin’s love of navigation challenges day or night.
• Inclusive value: Signals practical skill-teaching for anyone worried about getting lost, with supportive step-by-step learning.
• Humour touch: For those who think north is a suggestion, not a rule.
“Trailhearted”
• Explanation: Combines “trail” and “warm‑hearted” to show outdoorsy kindness and generosity of spirit.
• Inclusive value: Promises approachable leadership that centres dignity and encouragement for every participant.
• Humor touch: Like a well-worn pair of boots with a big soft heart inside.
Tested-True
• Explanation: Nods to Justin’s practical reliability as an instructor and outdoor coach who helps people build real confidence.
• Inclusive value: Emphasis’s evidence of results — practical steps, measurable confidence gains, a non‑pressured approach
• Humor touch: Tried and trusted, like a pocket compass that actually points the right way.
“Grandventure”
• Explanation: Celebrates Justin’s family joy, especially time with grandchildren, blended with adventurous “outdoors-man ship”.
• Inclusive value: Shows the outdoors as multi-generational and welcoming, where life skills and fun grow together.
• Humour touch: Adventures suitable for all ages — grandchildren-approved and grandparent-endorsed.
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